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Introducing FPinfomart Heartbeat – Social Media Monitoring

Posted by Jennifer Stein on May 5, 2010

FPinfomart Heartbeat logoWe’re very pleased to announce that as of today, FPinfomart now offers a full-featured Social Media Monitoring product – FPinfomart Heartbeat.  Heartbeat includes all the tools you need to Monitor, understand and engage with the social media landscape. Organize conversations, manage workflow, facilitate collaboration, and provides ways to engage with key influencers.  [Download a PDF brochure]

Please read further for details about a free Heartbeat trial for all existing FPinfomart subscribers.

Heartbeat is a cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly graphics.

  • Monitor Social Media Conversations
  • Measure Key Metrics around buzz and sentiment
  • Identify and engage with key influencers and opinion leaders
  • Conduct comparisons between competitors and topics

Continuously Monitor Conversations

Understand the consumer demographic, track product feedback , handle crisis situations by having early warning alerts. Track blogs, forums, news, YouTube, Facebook and Twitter globally with completely multi-lingual software.

Access detailed metrics for buzz, popularity, share-of-voice

Access information about social media participants and the conversations they’re having, including their age, gender and location. Discover whether the relevant and important conversations are positive, negative or neutral. Access information about how much activity is happening, where it’s coming from and who’s talking, and the authority of those involved.

Measure sentiment and quantify impact

Share information and insight with co-workers and team members by saving and tagging searches and content. The entire workflow – listen, measure, understand and engage – can be managed within the same platform, and include multiple team members. Integrate with Salesforce.com and other software in your organization for seamless workflow. You can also easily extract insights in PDF / CSV (MS Excel), and use graphics to prepare reports.

Integrated with your FPinfomart Subscription

FPinfomart users who add Heartbeat to their subscription can access the dashboard view right within their FPinfomart account.  Simply click through via the dashboard to access the powerful features and analytical functions of the Heartbeat platform.

Heartbeat Dashboard

The Heartbeat dashboard is integrated with your FPinfomart subscription for simple access.

Free Heartbeat trial for all FPinfomart users starts today!

Login to your FPinfomart account, and look in the left-side navigation menu for a “Social Media Monitoring” section.  Click Heartbeat Results to try out Heartbeat today.  You can click anywhere on the Dashboard graph to visit the full Heartbeat application.  This free trial will remain active for all users for two weeks from today.

Update:  Trial extended until Thursday, May 27th!

For pricing and purchase information, please contact your FPinfomart sales representative.

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7 Responses to “Introducing FPinfomart Heartbeat – Social Media Monitoring”

  1. [...] more details on the FPinformart agreement, check out the FPinformart blog. SHARETHIS.addEntry({ title: "Heartbeat Now Available in FPinformart", url: [...]

  2. [...] We’ve added a lot of features, functions, and tools recently – not to mention our new Heartbeat Social Media Monitoring platform.  Consider joining us at one of our upcoming hands-on classroom training sessions.  [...]

  3. [...] Posted by Jennifer Stein on May 11, 2010 Welcome to the first lesson in our “Look Before You Leap” series.  Our intention is to help you immerse yourself in the content that makes up the Social Media universe.  In addition to reading about particular topics in social media, we encourage you to get involved – either as an observer, or even better, to dive right in and participate in the conversation.  You’ll quickly see how information spreads, how it is used, and why it should matter to your business. [...]

  4. [...] Posted by Jennifer Stein on May 12, 2010 Welcome to the second lesson in our “Look Before You Leap” series.  Our intention is to help you immerse yourself in the content that makes up the Social Media universe.  In addition to reading about particular topics in social media, we encourage you to get involved – either as an observer, or even better, to dive right in and participate in the conversation.  You’ll quickly see how information spreads, how it is used, and why it should matter to your business. [...]

  5. [...] Posted by Jennifer Stein on May 13, 2010 Welcome to the third lesson in our “Look Before You Leap” series.  Our intention is to help you immerse yourself in the content that makes up the Social Media universe.  In addition to reading about particular topics in social media, we encourage you to get involved – either as an observer, or even better, to dive right in and participate in the conversation.  You’ll quickly see how information spreads, how it is used, and why it should matter to your business. [...]

  6. [...] Posted by Jennifer Stein on May 14, 2010 Welcome to the fourth lesson in our “Look Before You Leap” series.  Our intention is to help you immerse yourself in the content that makes up the Social Media universe.  In addition to reading about particular topics in social media, we encourage you to get involved – either as an observer, or even better, to dive right in and participate in the conversation.  You’ll quickly see how information spreads, how it is used, and why it should matter to your business. [...]

  7. [...] Posted by Jennifer Stein on May 18, 2010 Welcome to the fifth lesson in our “Look Before You Leap” series.  Our intention is to help you immerse yourself in the content that makes up the Social Media universe.  In addition to reading about particular topics in social media, we encourage you to get involved – either as an observer, or even better, to dive right in and participate in the conversation.  You’ll quickly see how information spreads, how it is used, and why it should matter to your business. [...]

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