Look before you leap: Understanding Social Media [A self-guided course]
Posted by Jennifer Stein on May 10, 2010
We recently announced the launch of our new Social Media Monitoring platform, FPinfomart Heartbeat.
The social media universe is new territory for a lot of people, and even those with years of experience monitoring the traditional media may find themselves with a lot of questions. Before you can fully understand the implications of the social conversation and the value of monitoring and engaging in these new media it it is imperative that you understand the concepts behind social media monitoring – specifically, how the content is created, distributed, and used in the business world.
To help you in this endeavor, we’ll be posting a series of informational entries, each containing reading material, comprehension questions, and exercises for you to perform in the real social media world. For our customers who have access to our free trial of the FPinfomart Heartbeat platform, you’ll have the extra benefit of being able to test-drive how your findings are reflected in the monitoring of social media.
We hope you’ll follow our self-guided course to get up to speed on social media. At the end, we’re confident you’ll truly understand the benefits – and perhaps even necessity – of monitoring Social Media.
Look for the first installment of the “Look before you leap” series tomorrow. All items in this series will be filed in the “Look Before You Leap” category, which you can access using the Categories drop-down on the left side of this blog. Alternatively, subscribe to this blog by e-mail or by RSS – see the left-side navigation menu for instructions.
This entry was posted on May 10, 2010 at 1:08 pm and is filed under Look Before You Leap. Tagged: social, Training. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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