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FPinfomart Scavenger Hunt – Week 16

Posted by Jennifer Stein on July 8, 2010

The rules: the first person to enter the correct answer in this post’s comments will be declared the winner. Please follow the answer format below so that we know you’ve used FPinfomart to find your answer!

Several years ago, the chief executive of a beverage company, said he thought it would be fair to raise the price of soda on a summer day.   Obviously, this idea wasn’t popular with consumers.

  1. What company pitched this idea?
  2. Name three other types of products (given as examples in this article) whose price varies based on factors which affect its percieved value.
  3. Give a citation for your answer (headline, paper, date).
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