Your Online Brand: Where Personal Meets Professional
Posted by LushHouse on February 27, 2012
Please welcome a new contributor to our Blog! Maram Aoudi is a member of our Social Media and Professional Services team. This is her first post on our Blog, and we look forward to sharing her insights with you.
By now, you must have heard that social media is an invaluable asset to a company. Social networking is the fastest way to connect with your clientele and find out what is being talked about in your industry. People of all demographics are online, all the time, making it the best way to find your audience and launch targeted campaigns in a time of need. The catch is that the industry is trickling down and impacting the relationships between future employees and employers. The truth is, the internet never forgets–it will always remember the mistakes and successes you create on its many faces. Because of this, employers are turning to the internet to find out more about potential future employees. Branding yourself online is necessary in order to grow and stay up to date with your industry of interest. Determining your brand can be difficult at first, but it is important to always practice safe online etiquette.
Why is online branding important to employers?
The number one thing employers do is “Google you.” This makes it easy for an employer to see what your online engagement is like. You might speak eloquently in your interview but if your online presence does not speak to the company or employer’s brand, that can be the deciding factor between you and your competition. If you are applying to work for an environmentally friendly company that is constantly advocating against animal cruelty, then you probably don’t want to blog about your new fur hat.
Manage your Facebook
The ultimate decision is yours: is your Facebook account a way for you to connect with friends or find employers? If it’s a tool you use mainly for socializing with your friends, be sure to manage your privacy settings and make sure that you are not easily searchable. At the end of the day, an employer does not want to hire a person whose Facebook account seems unprofessional.
It’s always great to blog; it’s a way for you to connect with the world and share your personality online. Blogging positively is important because you get to tell people a little bit about yourself and pass your positive outlook on to others. If you are going to blog under your own name, make sure to do it in a professional way. Future employers and readers relate to positive tones and messages more than negative ones. As people look to others to engage and communicate in the social space, blogging positively makes you approachable and will help you gain followers and return readers.
Maybe you made a mistake a couple of years ago. You didn’t realize that a post you had written would actually get read or perhaps your views have changed since. The best thing to do is create more content online in order to bury and outdate your mistake post. Keep writing articles, blogging and be active in the social space. The more information you get out there about yourself the more content people will able to find about you. For example, if the post you are ashamed of is on the first page of Google, just write more content so you can outdate and push the content down to page 4. An employer will look at your most recent work and/or the first 2 pages of material. If at an interview the post you are ashamed of is brought up, address it like an adult and explain how you have grown since then and now realize the importance of online branding.
This entry was posted on February 27, 2012 at 10:02 am and is filed under Social Media. Tagged: social, Tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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