Effective this week, you will find a similar “pageview” image for online content originating from Postmedia-owned major daily news websites (list below).  A similar use-case for Web Page View applies here:  it can be helpful to see a visual representation of how a story appeared in its native context – where on a webpage it was placed; what other content also appeared on the page; what ads were present.  This point-in-time screenshot can also be critical in the ephemeral world of online content, where webpages are fluid.  Online content changes and disappears, and these pageviews capture what the story looked like at the time it was indexed by our database.

The full page images are sized large enough for you to get a sense of the page's layout, but are not intended to be large enough to read the text of the articles.

You may click the Web Page View thumbnail to view a slightly larger version of the image.  There is no additional charge for accessing these images.

Websites for which Web Page Views are currently available:

• calgaryherald.com
• canada.com
• dose.ca
• edmontonjournal.com
• leaderpost.com
• montrealgazette.com
• nationalpost.com
• ottawacitizen.com
• theprovince.com
• thestarphoenix.com
• vancouversun.com
• windsorstar.com

Images from additional websites will be added as we receive permission from publishers to do so.

Any content item you view in full text which has an associated permalink will now include a box to the right of the document text (under the Document Tools menu), showing how many times that particular piece of online content has been:

• Shared via Twitter
• Shared via LinkedIn
• Liked/Shared/Commented on via Facebook
• Clicked on via a Bitly-shortened version of the URL to this online content
• Two sparkline graphs showing clicks on Bitly-shortened versions of this URL – in the past hour, and past 30 days

The Social Activity panel will show you how many times this online content item was propagated across a few common social media platforms.

As we continue to add more online content, more content on FPinfomart will indeed have an associated permalink with the document – which allows you to follow the hyperlink to view the online content in its original context.  You can expect to find permalinks on content from Blogs, from Online News sources, and from our Web Monitoring content.  Now, you can get a sense of the virality, popularity, or impact of a piece of online content by seeing how often it has been shared.

“Conversations about and between public corporations, investors, and financial institutions are happening across the media landscape and investor relations professionals need to understand what all of the data means,” said Jonathan Harris, Managing Director, FPinfomart. “FPinfomart is proud to support the work of IR professionals through our monitoring, analysis and consulting services, and now, as CIRI’s National Strategic Partner.”

via CANADIAN INVESTOR RELATIONS INSTITUTE | CIRI Welcomes FPinfomart as a National Strategic Partner.

CIRI is a professional, not-for-profit association of executives responsible for communication between public corporations, investors and the financial community. CIRI contributes to the transparency and integrity of the Canadian capital market by advancing the practice of investor relations, the professional competency of its members and the stature of the profession.

• I know I won’t miss any new posts from sites/blogs I feel are important
• It keeps content out of my e-mail inbox
• It is a “one stop shop” for all my information
• The posts don’t expire or get hidden “below the fold”
• It’s easy to gauge how much new content is waiting to be read
• [Specifically for Google Reader] My reading progress is stored “in the cloud” and therefore switching between devices is seamless
• I can read in any order I choose – reverse chronological; by topic; or by specific feed

Dear Lifehacker,
I subscribe to a lot of newsfeeds, which makes me feel like I’m on top of everything on the internet—except now I’m feeling overwhelmed with all the folders and hundreds of feeds and constant flood of posts in my newsreader. I still want access to all the news and information, but what can I do to better organize it so I stay sane?

We must meet minimum registration levels in order for these classes to proceed as scheduled, so if you would like to attend, please request registration as soon as possible.

• Tuesday, February 7, 2012 – Vancouver
• Thursday, February 9, 2012 – Calgary (cancelled)
• Friday, February 10, 2012 – Edmonton
• Monday, February 13, 2012 – Ottawa
• Tuesday, February 14, 2012 – Toronto

The schedule for each city is as follows:

• 8:45 – 9:00 a.m. – Coffee & introductions
• 9:00 – 11:00 a.m. – Navigating Fpinfomart.ca (media monitoring overview)
• 11:00 a.m. – 11:45 a.m. – Expert Archive News Searching on Fpinfomart.ca
• 1:00 – 3:00 p.m. – FP Advisor Overview

You may attend whichever portion(s) of the day are of interest to you.

Training is free for any current FPinfomart subscriber, but you must register if you wish to attend.  Simply e-mail our training coordinator to reserve your spot today!

For more details on our training programs, please see our training information page.  Attendance at all classes earns credits in the FPinfomart Certified Training program.

Pinterest at its core is a relatively simple concept – it’s a place to store groups of images, on “Pin boards” – each of which has a theme, which you may specify.  Each image is selected from a Website, and is linked back to the original source.  Common use-cases I’d seen before jumping in centered around collecting things to “inspire,” “motivate,” or “interest” you.  The pitch appeared to reside more at an emotional or artistic level, which doesn’t typically sell me on a platform.

As I began asking others how they were using Pinterest, and as I began to use it myself, though, I discovered a few interesting ways in which it may be used.  So far I’m enjoying what I’ve found.

Pinterest for personal use

Overall, I’m finding that a better way to look at using Pinterest for personal reasons is a place to store ideas or “found items” that you’d like to come back to at another time.  A visual bookmarking solution, of sorts.  Pins I’ve collected so far fall into categories like “good ideas” – like tips and tricks; “stuff I want to read later” – things I’ve found online that might take more than a few minutes to read (or watch) but that I don’t want to forget to revisit; and recipes.  LOTS of recipes.

Another area where Pinterest shows potential is as a shopping aid, whether you’re researching a product category, or you come across a particular item that you might find useful in future.  I’ve pinned a couple of items that I liked but didn’t necessarily need to purchase right now.  I suppose the trick now is to remember to consult this board once in awhile to determine if these items have become useful!

I read a post by one blogger who is determined to cut down on impulse-buys online, and to that end is using the “Pin it” button in place of the “Purchase” button to mark items she likes.

Pinterest for business

One of the angles I was interested in uncovering in my research is how (and if) Pinterest could be relevant for business.

Some of the tips I came across in my reading included the suggestion of not using Pinterest to advertise your OWN products – instead it should be considered a platform on which to spotlight your brand’s values, or your company’s expertise – using related content.  Create boards to mirror the interests of your industry, and your customers.  Reinforce the image of your brand as the expert in very specific or niche areas by creating pin boards and displaying content uniquely relevant to that area.

Like many other social networks, Pinterest can also be used to boost consumer engagement.  Another interesting way to use Pinterest for business is to study what your company’s FOLLOWERS are pinning, to better understand their interests and therefore position your products and services accordingly.

There is no shortage of lists of brands doing a good job with these strategies on Pinterest.

Finally…

I’m well into my exploration of this social platform.  So far, I agree that Pinterest is a tool to curate relvant content for your audience.  When used personally, your audience is YOURSELF – and your followers are secondary.  You’re collecting content that’s relevant and interesting to YOU – and if others agree, that’s great for them but doesn’t affect you at all.   For business, your followers become the primary audience, and therefore the definition of relevant depends on the brand message you’re trying to convey.

How are you using Pinterest?  Let us know in the comments, or on Twitter!

• Wednesday, January 25th, 2012, from 1:00 – 2:30 p.m. Eastern Time
• Tuesday, February 21st, 2012, from 1:00 – 2:30 p.m. Eastern Time [REGISTER]

Our “Navigating FPinfomart” class includes a complete overview of site features and functions, including Latest News, Personal Profiles, Simple & Advanced Archives, productivity tools, and lots of tips and tricks to help you get the most from your subscription.  Whether you’re new to FPinfomart, or even an experienced user in need of a refresher or a tour of our most recent tools, there’s something for everyone in “Navigating FPinfomart.”

Virtual Training is conducted using WebEx.  We consistently get excellent feedback on our Virtual programs, with the vast majority of participants valuing the ability to join from their own desk and reduce “out of office” time.

If you wish to attend, please register online for the session of your choice, using the links above.  You’ll receive a confirmation e-mail with login instructions once your registration is confirmed (please allow one business day).

Participation in this upcoming class will earn credits in our FPinfomart Certified Training program.

We hope you’ll join us online for training this season!

• Published FP Bonds 2010 Edition – February 3, 2011
• Published FP Dividends 2010 Edition – February 7, 2011
• Added “hide empty folders” functionality for Newsletter Publisher - February 17, 2011
• Converted to e-invoices March – 1, 2011
• Launched 6 Windsor-Essex titles - March 18, 2011
• Dashboard & Heads Up Display added – March 31, 2011
• Toggle keyword highlighting in printer-friendly and document display  – April 5, 2011
• Export Folder metadata to Excel -  April 5, 2011
• Hover over a source title for more information – April 7, 2011
• 41 new community titles added – June 1, 2011
• Launched FP500 2011 edition – June 21, 2011
• Audience Reach and Ad Value for broadcast online – August 9, 2011
• Added Forbes & The Guardian - August 26, 2011
• Added “In Saved Folder” indicator - September 12, 2011
• Updated exclusion filters logic – September 19, 2011
• Completed the addition of full online content for Postmedia newspapers -  September 27, 2011
• “Avatars” display function launched  – October 17, 2011
• Canadian Press content loaded 2x per day (formerly once at 4 a.m.; now 8 a.m. & p.m.) –  October 25, 2011
• SMG social media consulting partnership announced - October 25, 2011
• Media Contacts module launched – November 1, 2011
• Personal Profile auto-checks & warnings implemented –  November 1, 2011
• Added USA Today content – November 23, 2011
• FP Markets 2012 published – December 7, 2011
• Added 8 Manitoba weekly papers – December 8, 2011
•  Increased Saved Folder limit to 40 Folders – December 12, 2011

Questions about any of these?  Want training?  Contact our helpdesk, or check out our training schedule (new classes being added soon).

We’ve got a lot  more planned for 2012 – follow us here, on Twitter, on Facebook, on LinkedIn, or on YouTube.

Posting will be light between now and the new year.  We hope you’re taking some time off too!

We wish you all the best in 2012.

In the left-side navgation menu, find the “Settings” portion and choose “E-mail.”

In the Email Settings page, under the Vacation Stop header, select the radio button for “Stop my email alerts until” and select the date and time at which time we should resume sending you automated e-mails.

While we can’t help you with non-FPinfomart e-mail, we hope that this feature will make your return to work a little more… merry!

Happy holidays, wherever they may take you.