We’ve added audience size and ad value data for many of the (TV and radio) channels we cover in our Broadcast Monitoring product.
This information has been hand-gathered by our own internal research.
Where data is available, we are now showing two metrics in the Media Analysis section of broadcast results: Ad Value and Audience Reach. This information will appear where available; if we were unable to obtain data or create a reasonable estimate, the value has been left blank.
Please note that we provide only one ad value and one audience reach number per station, and we have chosen to provide the ad value and audience reach numbers for the 6 p.m./evening news broadcast.
Ad Value
Broadcast Ad Value represents the quoted rate for a 30-second advertising spot during the 6 p.m./ main evening news for each channel. Ad value is provided where we were able to obtain a rate, or where we had enough similar data to make a reasonable estimate. Ad Rate is NOT provided for any CBC Radio stations, as CBC radio does not typically accept commercial advertising.
Audience Reach
The audience reach represents the number of people watching or listening to that station during the 6 p.m./evening news. Audience Reach is provided where we were able to obtain a statistic, or where we had enough similar data to make a reasonable estimate.
Why the 6 p.m. news?
Our system is set up to accommodate only a single ad and audience value for each individual channel, and so we needed to select a representative time. We chose the 6 p.m. news, for two main reasons:
- An evening news broadcast (commonly at 6 p.m. or similar) is available on MOST stations, and therefore cross-station comparisons can be made.
- Our broadcast monitoring product is intended for monitoring the news, and the 6 p.m. broadcast is usually considered to be a summary of all the day’s happenings.
Our researcher spent several months mining for this data and we believe it to be as accurate as possible at the time it was gathered. Please note, however, that values can change; that ad rates may be discounted; that specific programs (other than the 6 p.m. news) may have different statistics; and that various institutions may provide different statistics. Please keep this variability in mind and use these values as guidelines when making decisions based on broadcast data.








