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Posts Tagged ‘social’

“#” VS “@” – The Gr8 Deb8

Posted by LushHouse on March 2, 2012

Thanks to contributor Maram Aoudi for this post.

Your guide to understanding Twitter and the difference between a “#” and “@”


When you “#tag” something you are doing it in order to join a trending topic or a conversation. It’s extremely useful to join the trending topic because it gives you exposure to people talking about the same thing you are. When you #tag (sometimes called hashtag), it becomes clickable (a hyperlink), and when clicking the #tag, it will show you everyone else engaging in the same conversation about that certain subject.

For example if you tag #coffee, then by clicking on the link, you can see what everyone around the world is saying at that moment about coffee, and join in on the conversation. This will help you increase your exposure and following because it allows your tweet to be seen by everyone who is talking about #coffee. Other people who are talking about coffee may see your tweet, enjoy it and ultimately start following you. It also allows you to join the conversation and engage with others on Twitter. If your tweet does not have a #tag in it, then it is only being seen by your followers; it does not allow you to engage the twitter realm and make new contacts.


When you “@” someone you are tweeting to get their direct attention. You are engaging that person/company into a conversation. When you @ a person/company it drives potential traffic to that user’s account. The product or person must have an account in order for you to do this.

For example you can tweet @Starbuckscanada, and by doing so, the person controlling that account (and all your followers) will directly see that tweet. You are tweeting to get the attention of Starbucks Canada. Unless Starbucks Canada responds to your tweet or retweets you, only they (and your followers) will see it. Once they respond to you, then their followers and everyone who stumbles on their account will see your name.

# and @ – Try it out

You can include a #tag and an@ in the same tweet, for example:

I had @starbucks this morning their #pumpkinspicelatte is delicious!!!

This drives traffic to Starbucks and allows you to join the conversation about pumpkin spice lattes. It is also a benefit because for the people searching pumpkin spice latte, they might also see your account and decide to follow you.

Posted in Social Media | Tagged: , | Comments Off

Your Online Brand: Where Personal Meets Professional

Posted by LushHouse on February 27, 2012

Please welcome a new contributor to our Blog!  Maram Aoudi is a member of our Social Media and Professional Services team.  This is her first post on our Blog, and we look forward to sharing her insights with you.

By now, you must have heard that social media is an invaluable asset to a company. Social networking is the fastest way to connect with your clientele and find out what is being talked about in your industry. People of all demographics are online, all the time, making it the best way to find your audience and launch targeted campaigns in a time of need. The catch is that the industry is trickling down and impacting the relationships between future employees and employers. The truth is, the internet never forgets–it will always remember the mistakes and successes you create on its many faces.  Because of this, employers are turning to the internet to find out more about potential future employees. Branding yourself online is necessary in order to grow and stay up to date with your industry of interest. Determining your brand can be difficult at first, but it is important to always practice safe online etiquette.

Why is online branding important to employers?

The number one thing employers do is “Google you.” This makes it easy for an employer to see what your online engagement is like. You might speak eloquently in your interview but if your online presence does not speak to the company or employer’s brand, that can be the deciding factor between you and your competition. If you are applying to work for an environmentally friendly company that is constantly advocating against animal cruelty, then you probably don’t want to blog about your new fur hat.

Manage your Facebook

The ultimate decision is yours: is your Facebook account a way for you to connect with friends or find employers? If it’s a tool you use mainly for socializing with your friends, be sure to manage your privacy settings and make sure that you are not easily searchable. At the end of the day, an employer does not want to hire a person whose Facebook account seems unprofessional.

Blog Positively

It’s always great to blog; it’s a way for you to connect with the world and share your personality online. Blogging positively is important because you get to tell people a little bit about yourself and pass your positive outlook on to others. If you are going to blog under your own name, make sure to do it in a professional way. Future employers and readers relate to positive tones and messages more than negative ones. As people look to others to engage and communicate in the social space, blogging positively makes you approachable and will help you gain followers and return readers.

Past mistakes

Maybe you made a mistake a couple of years ago. You didn’t realize that a post you had written would actually get read or perhaps your views have changed since. The best thing to do is create more content online in order to bury and outdate your mistake post. Keep writing articles, blogging and be active in the social space. The more information you get out there about yourself the more content people will able to find about you. For example, if the post you are ashamed of is on the first page of Google, just write more content so you can outdate and push the content down to page 4. An employer will look at your most recent work and/or the first 2 pages of material. If at an interview the post you are ashamed of is brought up, address it like an adult and explain how you have grown since then and now realize the importance of online branding.

Posted in Social Media | Tagged: , | Comments Off

More Americans Using Social Media and Technology in Emergencies

Posted by Jennifer Stein on February 6, 2012

I recently became aware of a 2011 American Red Cross study which examined respondents’ attitudes toward social media and emergency assistance.

The study showed that Americans are relying more and more on social media, mobile technology and online news outlets to learn about ongoing disasters, seek help and share information about their well-being after emergencies.

Some of the key findings included:

  • Followed by television and local radio, the internet is the third most popular way for people to gather emergency information with 18 percent of both the general and the online population specifically using Facebook for that purpose;
  • Nearly a fourth (24 percent) of the general population and a third (31 percent) of the online population would use social media to let loved ones know they are safe;
  • Four of five (80 percent) of the general and 69 percent of the online populations surveyed believe that national emergency response organizations should regularly monitor social media sites in order to respond promptly;
  • For those who would post a request for help through social media, 39 percent of those polled online and 35 of those polled via telephone said they would expect help to arrive in less than one hour.

While we often focus on social media as a component of customer service, competitive intelligence, and dissemination of information, it is interesting to note that it is becoming such a pervasive avenue for communication that expectations for emergency assistance have come to incorporate social media.

This survey consulted American respondents, but I would expect that the implications for Canada are quite similar.

via More Americans Using Social Media and Technology in Emergencies (or view a nice slide-show style summaryof the survey results [PDF]).

Posted in General, Social Media | Tagged: , | Comments Off

New Social Activity feature measures distribution of online content

Posted by Jennifer Stein on January 25, 2012

Late yesterday we launched a new feature which you may have already noticed on FPinfomart, called Social Activity.

Any content item you view in full text which has an associated permalink will now include a box to the right of the document text (under the Document Tools menu), showing how many times that particular piece of online content has been:

  • Shared via Twitter
  • Shared via LinkedIn
  • Liked/Shared/Commented on via Facebook
  • Clicked on via a Bitly-shortened version of the URL to this online content
  • Two sparkline graphs showing clicks on Bitly-shortened versions of this URL – in the past hour, and past 30 days
Social Activity

The Social Activity panel will show you how many times this online content item was propagated across a few common social media platforms.

As we continue to add more online content, more content on FPinfomart will indeed have an associated permalink with the document – which allows you to follow the hyperlink to view the online content in its original context.  You can expect to find permalinks on content from Blogs, from Online News sources, and from our Web Monitoring content.  Now, you can get a sense of the virality, popularity, or impact of a piece of online content by seeing how often it has been shared.

Posted in Features | Tagged: , , | Comments Off

Interest in Pinterest

Posted by Jennifer Stein on January 13, 2012

As some of you may have noticed from my Tweets this week, I’ve been investigating the utility and functionality of Pinterest.  Pinterest is rising in popularity as a new, unique social network.

Pinterest at its core is a relatively simple concept – it’s a place to store groups of images, on “Pin boards” – each of which has a theme, which you may specify.  Each image is selected from a Website, and is linked back to the original source.  Common use-cases I’d seen before jumping in centered around collecting things to “inspire,” “motivate,” or “interest” you.  The pitch appeared to reside more at an emotional or artistic level, which doesn’t typically sell me on a platform.

As I began asking others how they were using Pinterest, and as I began to use it myself, though, I discovered a few interesting ways in which it may be used.  So far I’m enjoying what I’ve found.

Pinterest for personal use

Overall, I’m finding that a better way to look at using Pinterest for personal reasons is a place to store ideas or “found items” that you’d like to come back to at another time.  A visual bookmarking solution, of sorts.  Pins I’ve collected so far fall into categories like “good ideas” – like tips and tricks; “stuff I want to read later” – things I’ve found online that might take more than a few minutes to read (or watch) but that I don’t want to forget to revisit; and recipes.  LOTS of recipes.

Another area where Pinterest shows potential is as a shopping aid, whether you’re researching a product category, or you come across a particular item that you might find useful in future.  I’ve pinned a couple of items that I liked but didn’t necessarily need to purchase right now.  I suppose the trick now is to remember to consult this board once in awhile to determine if these items have become useful!

I read a post by one blogger who is determined to cut down on impulse-buys online, and to that end is using the “Pin it” button in place of the “Purchase” button to mark items she likes.

Pinterest for business

One of the angles I was interested in uncovering in my research is how (and if) Pinterest could be relevant for business.

Some of the tips I came across in my reading included the suggestion of not using Pinterest to advertise your OWN products – instead it should be considered a platform on which to spotlight your brand’s values, or your company’s expertise – using related content.  Create boards to mirror the interests of your industry, and your customers.  Reinforce the image of your brand as the expert in very specific or niche areas by creating pin boards and displaying content uniquely relevant to that area.

Like many other social networks, Pinterest can also be used to boost consumer engagement.  Another interesting way to use Pinterest for business is to study what your company’s FOLLOWERS are pinning, to better understand their interests and therefore position your products and services accordingly.

There is no shortage of lists of brands doing a good job with these strategies on Pinterest.


I’m well into my exploration of this social platform.  So far, I agree that Pinterest is a tool to curate relvant content for your audience.  When used personally, your audience is YOURSELF – and your followers are secondary.  You’re collecting content that’s relevant and interesting to YOU – and if others agree, that’s great for them but doesn’t affect you at all.   For business, your followers become the primary audience, and therefore the definition of relevant depends on the brand message you’re trying to convey.

How are you using Pinterest?  Let us know in the comments, or on Twitter!

Posted in General | Tagged: , , | Comments Off

FPinfomart partners with Social Media Group to offer full-suite of traditional and social research and consulting services

Posted by fpinfomart on October 25, 2011

[Excerpted from our announcement on]

At FPinfomart, it’s our job to help you understand who’s talking about your brand across all media, including social media powerhouses like Twitter.

That’s why we’ve partnered with Social Media Group, North America’s leading social media research agency.

Social Media Group provides research and analysis to some of the world’s biggest brands from its home base in Toronto.

From print to broadcast and social media, FPinfomart is here to be your brand’s eyes and ears, so you know — and understand — what is being said and how it could impact you.

And if you need more in-depth consulting advice to help you develop a coherent social media strategy, we can do that, too.

If you’d like to learn more about our services and products, please contact us.

Posted in Announcements | Tagged: , , , | Comments Off

Getting started in social media for business and enterprise [Presentation slides]

Posted by Jennifer Stein on September 22, 2011

There are an almost infinite number of guides and resources available online offering advice on getting started in social media – and just how to go about it is one of the most common questions I’m asked when discussing the Heartbeat social media monitoring platform.

I recently had the opportunity to give a presentation on just this topic [PDF].  Although there’s no one-size-fits-all solution to monitoring and participating in social media for business, this step-by-step thought exercise may give you some ideas on how to begin – whether you decide to dip a single toe, or dive right in.

This slide deck [PDF] combines much of the advice I’ve given in the past, such as this article, and this presentation – along with a few new examples – into a comprehensive guide.

Totally new to social media?  Try our Look Before You Leap self-study course to familiarize yourself with some of the uses of social media for business.

Posted in Social Media | Tagged: , , | Comments Off

FPinfomart Heartbeat – Workflow Management

Posted by Jennifer Stein on May 30, 2011

FPinfomart Heartbeat contains a Workflow Management tool that provides several key tools:

  • Add internal comments to any item – such as notes, to-do items, suggested follow up, etc.
  • Assign follow-up on any item to another Heartbeat user
  • Get notified by e-mail if a colleague assigns an item to you
  • E-mail a link to any item to any e-mail address
  • Respond via Twitter to any Tweet, and keep a record of your response with the original item

When you hover over any hit in the Your Heartbeats tab, a “Manage Workflow” bar pops up.  Click the plus sign to open the Workflow tools.

From here, you can enter any notes for yourself, or others.  Any user from your organization will be able to see these notes when they view this result.  Optionally, drop down the “select a user” pull-down and choose another Heartbeat user if you’d like to assign responsibility for this item.  You’ll also find a link to e-mail an item to any e-mail address, from within the Manage Workflow tools.


Open the Manage Workflow tools to add any notes, and optionally assign the item to a colleague.

If you’ve added any notes to the item, they’ll appear whenever your mouse hovers over that item.  These notes will also appear to all other Heartbeat users within your company, so you can use this feature as a collaboration tool.


Notes have been left on this item.

If you plan to use the assign-to-colleague functionality, you may wish to take advantage of the e-mail alert functionality.  This allows you to be notified by e-mail if someone uses Workflow Management to assign an item to you.

If you encounter a Twitter result to which you’d like to @reply, click the Contents icon next to the Tweet.  The first time you do this, you’ll be prompted to follow a few easy steps to connect your Twitter account to your Heartbeat account.  Once you’ve linked Twitter to your Heartbeat login, clicking the Contents icon will pop up a Twitter response box, where you can post your @reply directly from within Heartbeat.  This unifies your inbound and outbound Twitter activities in a single platform, with the added advantage of logging your response inline with the hit.  You can then refer back to your response in future, and, your colleagues who log in to Heartbeat can see that an item has been responded to (and what that response was).

Twitter reponse via Heartbeat workflow

Respond on Twitter from within the Heartbeat interface, and automatically keep a record of your response.

The Workflow Management tools in FPinfomart Heartbeat offer you a collaborative workspace with which to log activities, interact with your colleagues, assign responsibility for follow-up, and Tweet, all within your results set.

Posted in Social Media | Tagged: , , | Comments Off

FPinfomart Breakfast Series – YOUR Social Media Toolkit – Presentation Slides

Posted by Jennifer Stein on May 18, 2011

FPinfomart Breakfast Series 2011Thank you to those who attended our annual breakfast series this year.  We were thrilled to have such a great turnout in Vancouver, Calgary, Toronto, and Ottawa.

For those who weren’t able to join us but are interested in the content of our presentation, we’re pleased to offer you a PDF copy of the slides from the event.

Should you have any questions, please don’t hesitate to contact us.   Also, please consider joining us at our upcoming online open house demonstration of FPinfomart Heartbeat social media monitoring.

FPinfomart: YOUR Social Media Toolkit [PDF]

Posted in Events | Tagged: , , , | Comments Off

FPinfomart Heartbeat Online Open House Dates

Posted by Jennifer Stein on May 13, 2011

Open House SignThose of you in attendance at our Breakfast Series the past two weeks heard me announce the dates for our upcoming online  Open House sessions.  We’ll be conducting a full product tour of the FPinfomart Heartbeat social media monitoring suite via WebEx, followed by ample time for Q&A.

If you haven’t had the opportunity to see this exciting product in-depth, or you’d like a refresher, I invite you to join us at the online session more convenient to your schedule.  Please click the Register link below for the date you prefer.  (Both sessions will cover the same content).

FPinfomart Heartbeat Online Open House

  • Tuesday, May 17th, 2011, 2:00 p.m. – 3:00 p.m. ET – [REGISTER]
  • Friday, May 27th, 2011, 11:30 a.m. – 12:30 p.m. ET – [REGISTER]

FPinfomart Heartbeat logo

Posted in Events, Training | Tagged: , , , | Comments Off


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