Tags Archivessocial

What really makes content go viral? standard

Earlier this week, an article published in the New York Times went viral. Fitting, since the aptly named “The six things that make stories go viral will amaze, and maybe infuriate, you” seeks to reveal what we all want to know: what is it about a piece of content that pushes someone to pass it on? In the article, a study by Jonah Berger and Katherine Milkman of the University of Pennsylvania showed that content that evoked emotion did better than content that evoked none, with happy emotions consistently outperforming sad ones. When the same story was framed in a negative light (a person is injured) and a positive light (the injured person is trying to get better), they found the positive piece ...

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Social media stats: Who’s using what, when? standard

We  know our customers regularly engage through online mediums, from Facebook and Twitter to Pinterest and Instagram. What’s not always clear is how to determine where and when to invest our time and resources so that we can reach them. A new study from Washington, D.C.-based Pew Research Center has provided some clues with a demographic breakdown of who is using what and how often. Some key findings are as follows: Facebook still leads the social media pack, with 71% of adults using it 42% of adults surveyed are diversifying, and are now regularly using multiple social networking sites Like Facebook, Instagram has a high level of engagement with users checking in at least once a day; 46% of Twitter users ...

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Research and Professional Services 2.0 standard

Happy Wednesday! Yes, we’ve rebranded – from FPinfomart to Infomart. And beyond a shiny new logo, we’ve added firepower to the Research &Professional Services team. With an impressive lineup of research-savvy professionals, equipped with the most advanced systems in the industry, Infomart is here to meet all your reporting and analysis needs. Enter stage right: Infomart’s Research & Professional Services division. From weekly social media snapshot reports to custom data analysis and research, we are here to make media make sense. And speaking of a weekly social media snapshot reports, here is a sample (or view a PDF version): For those in need of specific, campaign-based research and analysis, we do that too! Whether it’s for traditional, broadcast or social ...

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Staying on track with a social media policy standard

Involvement in social media for businesses is quickly becoming a necessity.  Some may argue that it’s already a given – you’ve got to be there or you might be perceived as out of touch.  But despite customers having increasing expectations to interact online with the brands, public offices, and other organizations relevant to them, there are still fears in many sectors surrounding taking the plunge. I’ve blogged before about the importance of having a social media policy when moving from the “listening” to “engagement” phase of social media involvement.  A well thought-out social media policy is necessary to define an organization’s unique decisions regarding social media participation – depth of involvement; what should/should not generate a response; who may speak on behalf of the organization; ...

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Infographic: How To Train Your Employees To Handle Your Social Media [via @Mindflash] standard

Are you a savvy technologist or a digital newby? — regardless, both have things to learn. Whether social chatter happens via a corporate voice, or through one’s own personal online engagements, they both can impact a company’s reputation. Check out this infographic from mindflash.com on workforce training and protect your brand!

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“#” VS “@” – The Gr8 Deb8 standard

Thanks to contributor Maram Aoudi for this post. Your guide to understanding Twitter and the difference between a “#” and “@”  #Tagging When you “#tag” something you are doing it in order to join a trending topic or a conversation. It’s extremely useful to join the trending topic because it gives you exposure to people talking about the same thing you are. When you #tag (sometimes called hashtag), it becomes clickable (a hyperlink), and when clicking the #tag, it will show you everyone else engaging in the same conversation about that certain subject. For example if you tag #coffee, then by clicking on the link, you can see what everyone around the world is saying at that moment about coffee, ...

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Your Online Brand: Where Personal Meets Professional standard

Please welcome a new contributor to our Blog!  Maram Aoudi is a member of our Social Media and Professional Services team.  This is her first post on our Blog, and we look forward to sharing her insights with you. By now, you must have heard that social media is an invaluable asset to a company. Social networking is the fastest way to connect with your clientele and find out what is being talked about in your industry. People of all demographics are online, all the time, making it the best way to find your audience and launch targeted campaigns in a time of need. The catch is that the industry is trickling down and impacting the relationships between future employees and ...

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More Americans Using Social Media and Technology in Emergencies standard

I recently became aware of a 2011 American Red Cross study which examined respondents’ attitudes toward social media and emergency assistance. The study showed that Americans are relying more and more on social media, mobile technology and online news outlets to learn about ongoing disasters, seek help and share information about their well-being after emergencies. Some of the key findings included: Followed by television and local radio, the internet is the third most popular way for people to gather emergency information with 18 percent of both the general and the online population specifically using Facebook for that purpose; Nearly a fourth (24 percent) of the general population and a third (31 percent) of the online population would use social media ...

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New Social Activity feature measures distribution of online content standard

Late yesterday we launched a new feature which you may have already noticed on FPinfomart, called Social Activity. Any content item you view in full text which has an associated permalink will now include a box to the right of the document text (under the Document Tools menu), showing how many times that particular piece of online content has been: Shared via Twitter Shared via LinkedIn Liked/Shared/Commented on via Facebook Clicked on via a Bitly-shortened version of the URL to this online content Two sparkline graphs showing clicks on Bitly-shortened versions of this URL – in the past hour, and past 30 days As we continue to add more online content, more content on FPinfomart will indeed have an associated permalink ...

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Interest in Pinterest standard

As some of you may have noticed from my Tweets this week, I’ve been investigating the utility and functionality of Pinterest.  Pinterest is rising in popularity as a new, unique social network. Pinterest at its core is a relatively simple concept – it’s a place to store groups of images, on “Pin boards” – each of which has a theme, which you may specify.  Each image is selected from a Website, and is linked back to the original source.  Common use-cases I’d seen before jumping in centered around collecting things to “inspire,” “motivate,” or “interest” you.  The pitch appeared to reside more at an emotional or artistic level, which doesn’t typically sell me on a platform. As I began asking others how ...

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