Tags Archivesweb

Is your company website obsolete? standard

68%: the percentage of Fortune 100 websites that were already experiencing negative growth over two years ago, with a 24% average decrease in unique visitors. Meanwhile, branded Facebook pages continue to grow. So, should you ditch your corporate website and focus your efforts elsewhere? The simplest answer is no. Your website is your virtual office space, your business card and the one place on the internet where you have absolute brand control. But, if your website isn’t acting as the central hub for your social media marketing efforts then you’re well on your way to obsolescence. Check out this sampling of corporate websites that are capturing their brands better by leveraging their social media presence within their own site. What ...

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How Can I Organize My RSS Feeds So They’re More Manageable? standard

I’ve mentioned in previous posts that I’m an avid RSS user, and that I use Google Reader to manage and consume all my incoming content.  I like using an RSS reader to centralize my reading, for a variety of reasons, including: I know I won’t miss any new posts from sites/blogs I feel are important It keeps content out of my e-mail inbox It is a “one stop shop” for all my information The posts don’t expire or get hidden “below the fold” It’s easy to gauge how much new content is waiting to be read [Specifically for Google Reader] My reading progress is stored “in the cloud” and therefore switching between devices is seamless I can read in any ...

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Interest in Pinterest standard

As some of you may have noticed from my Tweets this week, I’ve been investigating the utility and functionality of Pinterest.  Pinterest is rising in popularity as a new, unique social network. Pinterest at its core is a relatively simple concept – it’s a place to store groups of images, on “Pin boards” – each of which has a theme, which you may specify.  Each image is selected from a Website, and is linked back to the original source.  Common use-cases I’d seen before jumping in centered around collecting things to “inspire,” “motivate,” or “interest” you.  The pitch appeared to reside more at an emotional or artistic level, which doesn’t typically sell me on a platform. As I began asking others how ...

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